Privacy Policy

1. Who we are

Krudify is a creative marketing and technology business operating from the United Kingdom and Pakistan. For UK data protection purposes, Krudify is the controller of personal information collected through this website. You can contact us at media@krudify.com or on +44 7939 621584.

2. Information we collect

We may collect:

• Your name, email address and telephone number.
• Your company name, role and project requirements.
• Your selected services, indicative budget and message.
• Information you choose to provide by email, telephone or WhatsApp.
• Limited technical and security information, such as the referring page and an IP address hint submitted with the enquiry form.

Please do not send sensitive or special-category personal information through our enquiry form.

3. How and why we use your information

We use personal information to:

• Respond to enquiries and take steps requested before entering a contract.
• Prepare proposals and deliver or manage agreed services.
• Maintain the security of our website and prevent spam or misuse.
• Meet legal, regulatory, tax and accounting obligations.
• Improve our services using limited, proportionate business and technical information.

Our lawful bases are taking steps before a contract, performing a contract, complying with legal obligations and our legitimate interests in operating, securing and improving our business. We do not add website enquirers to marketing lists without an appropriate lawful basis, and we do not sell personal information.

4. Who we share information with

We only share information where reasonably necessary. This may include website hosting and security providers, Google services used to receive and store enquiry submissions, email and communications providers, professional advisers, and public authorities where required by law. If you choose WhatsApp, information you send through that service is also handled by WhatsApp under its own privacy terms.

5. International transfers

Our team and service providers may process information in the United Kingdom, Pakistan or other countries. Where UK personal information is transferred internationally, we take reasonable steps to use an applicable adequacy regulation, approved contractual safeguards or another lawful UK transfer mechanism where required.

6. How long we keep information

We normally retain unsuccessful or inactive enquiries for up to 24 months. Information connected with a client relationship may be retained for up to six years after the relationship ends where needed for contractual, legal, tax or accounting purposes. We may keep information for longer if a legal claim, dispute or regulatory requirement makes this necessary, and we delete or anonymise it when it is no longer required.

7. Cookies and similar technologies

We do not currently use advertising or behavioural analytics cookies on this website. Strictly necessary security or delivery technologies may be used by our hosting infrastructure to provide and protect the site. If we introduce non-essential analytics or advertising cookies, we will update this notice and request consent before they are used.

8. Your UK data protection rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your information, object to certain uses, and receive portable information. Where we rely on consent, you may withdraw it at any time. These rights are not absolute and legal exceptions may apply.

To exercise a right, email media@krudify.com. You may also complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint.

9. Children

Our services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children through this website.

10. Updates to this policy

We may update this policy when our services, suppliers or legal obligations change. The latest version will always appear on this page with its effective date.